ATL - Above The Line / BTL - Below the Line Advertising

Below-the-Line uses less conventional methods than the usual specific channels of advertising to promote products and services. It typically focuses on direct means of communication. With the increasing pressure on the marketing team to achieve communication objectives more efficiently, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. We at Adzone Communications always put our whole hearted effort to develop an objective oriented activity and execute with the best possible care. For Example: Sampling Activities, In-shop Activation, Rural Promotion.

Below the Line Marketing or Promotion offers:

- An intelligent approach to your marketing plan
- A direct line of communication and engages your consumers directly
- A quick and reliable solution for your marketing and promotional activities
- A flexible resolution for all your worries of BTL activities
- An efficient tracking system to know where you are fetching better results and where is there a scope of improvement
- A cost-effective option catering to all your specific marketing and promotional needs