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Cadbury Dairy Milk Silk shares a tech way to send secret messages to loved ones

The campaign is targeted towards young individuals and teenagers who often celebrate the Valentine's day in secrecy. for Valentine's Day by introducing a real time personalisation of augmented real time personalisation of augmented reality. The technology enables consumers to leave custom secret messages for their loved ones that they can access through scanning Cadbury ads in TV, newspapers, and hoardings.