The campaign consists of a series of ads about people sharing a KitKat with loved ones like they share their music and movie playlists.
KitKat has released a new campaign to advertise its ‘Love Break’ pack with digital prints. The packs are dedicated to various relationships like romantic partners, best friends and casual friends. The ad aims to encourage consumers to cherish these relationships.
Rupali Rattan, head - confectionery business, Nestlé India, said, “Kitkat Love Break campaign recognises that the youth today want to be unique in their expressions. Building on this truth, Kitkat wanted to personalise the packs to make their breaks special during this season of love. The millions of unique packs will let youth express themselves in the way they want to and how they define their special relationships."